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Who is My Brand? The brand and its official online store

Post by My Brand Team

Sep 25 2026

My Brand at a glance

My Brand is a clothing brand founded in Amsterdam in 2009. It offers men's and children's clothing, with graphic T-shirts and jeans among its signature product categories. Its official online store is my-brand.com.

If you have come across the name on a T-shirt or a pair of jeans, that is the starting point: an Amsterdam-founded brand with clothing for men and children. You can use the official store to move from the name to the collection you want to browse. The category links below make it easier to begin with the right part of the range.

Where to buy My Brand

Buy through the official My Brand online store. The store offers worldwide shipping, with customs and duties included, and a 14-day return period. Those are useful details to check alongside the garment you are considering, especially if you are ordering from outside the Netherlands.

Begin with the category you need, then read the individual product page before choosing. Check the listed colour, available size and description against what you want to wear. If you are shopping for a child, switch to Junior rather than relying on the appearance of a similar men's item.

Keep your choice focused on the actual garment. A familiar logo can help you recognise the brand, but the product information is what helps you decide whether that particular piece is right for you. Compare its proportions with clothes you already enjoy wearing.

Find your collection

The men's collection is the starting point for men's clothing. Use it to explore the range or go straight to a category when you already know which part of your outfit you want to change.

The Junior collection brings together children's clothing. Start there when shopping for a child and look at the information for the selected garment. An adult size reference should not stand in for the details of a children's item.

For denim, head to the men's jeans. For a coordinated outfit, look through the men's tracksuits and check which pieces each article includes. These links let you compare categories without assuming that every item has the same cut or details.

Graphic T-shirts and jeans

Graphic T-shirts and jeans are two clear starting points for the My Brand wardrobe. You can build an outfit around a visible graphic, or start with denim and choose the top afterwards. The order is up to you.

Try keeping one part of the outfit simple while you decide what should stand out. Then compare the full silhouette, including the length of the top and where the trousers finish over your shoes. These are styling choices rather than fixed rules for wearing the brand.